Consumers Health Concerns Free Essay Example, 8750 words

It may be quite alarming that the majority of the respondents asserted that one factor they consider for not visiting a McDonald s outlet has been the growing health consciousness that has been characteristic of the decade. It has been consensually put forth that people ought to eat more starch and fiber, and less fat, sugar and salt ( COMA Report on Dietary Reference Values, 1990). Consistent with the results of the current study, fast food is seen as accounting for an unhealthy lifestyle. In fact, in a poll of regular fast food patrons, 83% assert that they would not believe a fast food manufacturer who claimed their food was good for them ( Anon Fast Foods, 1988). There is much empirical support to attest to this fact. A poll of 28 Norwich fast-food operators presents that in 5 branches, one serving of chips accounted for 66 percent of the recommended daily intake Dietary Reference Value (D RV-recommended dietary intake) for saturated fat, and in one outlet a surprising 96 per cent (Johns, 1989). A Leeds poll illustrated that hamburger product has 36 to 45 grams of total fat which is equivalent to 50% of DRV. We will write a custom essay sample on Consumers Health Concerns or any topic specifically for you Only $17.96 $11.86/page For instance, McDonald s, together with 3 other fast food chains, has concurred to replace the use of beef tallow into vegetable oil for frying purposes (Kingman 1990). This is a gesture of support for The Poisoning of America crusade spearheaded by the National Heart Savers Association. Other attempts include McDonald s feature of the McLean deluxe low-fat burger, which is composed of 91% fat-free ground beef.